Professionally
Managed portfolios

Choose Right Stock
Professionally Managed portfolios

Personalised investments

Get Quantitative
Personalised investments

Affordable financial advisory

Expert Financial Advice
Affordable financial advisory

We offer curated portfolios that match your investment goals & risk appetite.

We offer curated portfolios that match your investment goals & risk appetite.
How It Works

Sustainable wealth creation, in a few easy steps

How It Works
Sustainable wealth creation, in a few easy steps

1.Take risk survey

We'll help you quickly
analyse your risk appetite

2. Invest in personalised portfolio

Based on your risk appetite
and your goals

3. Rebalance monthly

Based on dynamic market
condition

Gulaq is the retail investment advisory arm of Estee Advisors. Estee is a SEBI Registered Investment Advisor (RIA) with over 12+ years of experience and investors’ trust. The firm is a pioneer in quant based investment management products in India. Estee’s flagship product, I-Alpha has not had a single negative return month since its inception in May 2009.
about

A SEBI Registered Investment Advisor

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Founded
in 2008

120+ Team of Quant Professionals

₹ 750 Cr+
AUM

NSE’s Institutional Member of 2019

Why Gulaq guided investment is the best
Why Gulaq guided investment is the best
We work through algorithms
We work through
algorithms

We work through algorithms. And numbers don’t lie. Our Algo-Driven portfolios follow a Multifactor Investment strategy with a strong focus on fundamental, technical, and macro-economic factors; Back Tested by our experts; ruling out human sentiments

We help you create sustainable wealth
We offer personalised portfolios

Every investor has their own risk appetite. We analyse your risk appetite and recommend a personalized portfolio that suits your risk and financial goals. We have curated portfolio options for aggressive investments as well as emergency funds.

We analyse your risk appetite
We help you rebalance & update portfolios regularly

Building the portfolio is just the first step in wealth creation. Managing the portfolio is the major part to reap benefits in the long term. We track dynamic market conditions and provide rebalance recommendations every month to help optimise portfolio performance.

Featured in

India is talking about us.
Be a part of the success story?

Featured in
India is talking about us. Be a part of the success story?

Building Wealth: Long-term investing is key to unlocking huge potential returns

Investing in the stock market is becoming luring for people. Many of us think of it as a tool to get quickly rich.

Daily Voice | Bullish on these three sectors but avoiding IT and financials for now, says Vivek Sharma of Estee Advisors

Investing in the stock market is becoming luring for people.

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livemint

Smallcase, Gulaq partner to launch algorithm-based investment products for retail investors

Gulaq has announced partnering with Smallcase to offer factor-based portfolios for the retail investors of India.

We’re solving a bigger problem

For financially literate people, the most common shortcoming is the dearth of technical knowledge. The following are major problems for investors:

We’re solving a bigger problem
For financially literate people, the most common shortcoming is the dearth of technical knowledge. The following are major problems for investors:
Why Invest

Lack of time and knowledge

How to determine

Where to invest exactly?

Does it suit my risk

Building & Managing portfolio

Gulaq fills these crucial gaps by simplifying an investor's journey. Our professionally managed, risk based portfolios empower you to invest confidently without getting into the nuances of the market.

Our Portfolios
Our Portfolios

Gulaq Gear 6

Growth oriented concentrated portfolio for Aggressive investors
(100% Equity) with investment <2.5L

gulaq_gear6

Gulaq Gear 6

Growth oriented concentrated portfolio for Aggressive investors
(100% Equity) with investment <2.5L

Gulaq Gear 6 smallcase by Estee

Gulaq Gear 5

Growth oriented portfolio suited for a Moderate investor
(Allocation: 80% Equity, 20% Debt ETF)

gulaq_gear5

Gulaq Gear 5

Growth oriented portfolio suited for a Moderate investor
(Allocation: 80% Equity, 20% Debt ETF)

Gulaq Gear 5 smallcase by Estee

Gulaq Gear 3

Growth oriented portfolio suited for a Conservative investor
(Allocation: 40% Equity, 60% Debt ETF)

gulaq_gear3

Gulaq Gear 3

Growth oriented portfolio suited for a Conservative investor
(Allocation: 40% Equity, 60% Debt ETF)

Gulaq Gear 3 smallcase by Estee

Compare the returns

Long term returns indicate the success of our portfolio v/s others.

Compare the returns
Long term returns indicate the success if our portfolio v/s others.
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Creating a financially sustainable India
Creating a financially sustainable India

Tarun Khandelwal

Indore
Thanks to Gulaq for the 53% returns I have made in just 8 months with your portfolios. Definitely recommending it to everyone.

Rishika Mathur

Delhi
Love this product! So simple and low-cost…never felt so confident investing in markets before!

Arun Arora

Mumbai
An easy to use robo-advisory platform, from where I can invest and track my investments. Very happy with the Gear 4 portfolio returns.

Tarun Khandelwal

Indore
Thanks to Gulaq for the 53% returns I have made in just 8 months with your portfolios. Definitely recommending it to everyone.

Rishika Mathur

Dehli
Love this product! So simple and low-cost…never felt so confident investing in markets before!

Arun Arora

Mumbai
An easy to use robo-advisory platform, from where I can invest and track my investments. Very happy with the Gear 4 portfolio returns.