SEBI Registered Investment Advisor
Quant-based portfolios

Invest smarter with
Gulaq's Quant Portfolios

Welcome to the modern way of investing. We help you build a personalised investment portfolio — and manage it effortlessly with data-driven, quant-backed strategies.

SEBI Registered RIA & RA 120+ Quant Experts Personalised to your risk
Gulaq Gear 6 · Flagship
Growth-oriented quant portfolio
▲ Aggressive
0% Equity
Investment under ₹2.5Lsmallcase by Estee →
smallcase listed
120+ Quant Pros
0
Founded — pioneers in Indian quant
0+ Yrs
Of investing experience & trust
0+
Team of quant professionals
NSE 2019
Institutional Member of the Year
What we do

Curated portfolios that match your goals & risk appetite.

Three things we obsess over so you don't have to — selection, personalisation and price.

01

Professionally managed portfolios

Algo-driven, expertly curated and back-tested portfolios — actively managed so they stay relevant to the market.

02

Personalised investments

We analyse your risk appetite and goals, then recommend a portfolio built around you — from aggressive growth to emergency funds.

03

Affordable financial advisory

Institutional-grade quant strategies, made accessible and low-cost for every retail investor in India.

How it works

Sustainable wealth creation, in a few easy steps.

STEP 01

Take the risk survey

We help you quickly analyse your risk appetite in just a few minutes.

STEP 02

Invest in a personalised portfolio

Matched to your risk appetite and your financial goals.

STEP 03

Rebalance monthly

We track dynamic market conditions and rebalance to keep you optimised.

Our portfolios

Pick a gear that matches your risk.

Gear-based quant portfolios with equity & debt allocation, listed on smallcase by Estee.

Gulaq Gear 6

Aggressive · 100% Equity

Gulaq Gear 6 Quant

Growth-oriented concentrated portfolio for Aggressive investors (100% Equity), for investments under ₹2.5L.

High Volatility100% EquityRebalanced monthly
Min. investment
₹24,000
Created by
Estee

smallcases are portfolios of stocks or ETFs, weighted intelligently to track a theme, strategy or objective.

View smallcase

Gulaq Gear 5

Moderate · 80/20 Equity–Debt

Gulaq Gear 5 Quant

Growth-oriented portfolio suited for a Moderate investor. Allocation: 80% Equity, 20% Debt ETF.

Med. Volatility80% Equity · 20% DebtRebalanced monthly
Min. investment
₹40,000
Created by
Estee

smallcases are portfolios of stocks or ETFs, weighted intelligently to track a theme, strategy or objective.

View smallcase

Gulaq Gear 3

Conservative · 40/60 Equity–Debt

Gulaq Gear 3 Quant

Growth-oriented portfolio suited for a Conservative investor. Allocation: 40% Equity, 60% Debt ETF.

Low Volatility40% Equity · 60% DebtRebalanced monthly
Min. investment
Created by
Estee

smallcases are portfolios of stocks or ETFs, weighted intelligently to track a theme, strategy or objective.

View smallcase
Explore All Portfolios
Market cap portfolios

Invest by market cap — Small, Mid & Large.

Quant-curated portfolios across the market-cap spectrum, matched to your risk and your goals.

Small Cap

High-growth potential from emerging companies — for aggressive, long-horizon investors.

Explore Small Cap

Mid Cap

A balance of growth and stability from established, fast-scaling mid-sized companies.

Explore Mid Cap

Large Cap

Steady compounding and resilience from India's largest, most stable companies.

Explore Large Cap
Explore Market Cap Portfolios
Why Gulaq

Guided investing, done the smart way.

01

We work through algorithms

Numbers don't lie. Our algo-driven portfolios follow a multifactor strategy across fundamental, technical & macro-economic factors — back-tested by experts, free of human sentiment.

02

We offer personalised portfolios

Every investor has their own risk appetite. We analyse yours and recommend a portfolio that fits your goals — from aggressive growth to emergency funds.

03

We rebalance & update regularly

Building a portfolio is just step one. We track dynamic markets and send rebalance recommendations every month to optimise long-term performance.

Know More →
Backed by Estee Advisors

A pioneer in quant-based investing in India.

Gulaq is the retail investment advisory arm of Estee Advisors — a SEBI-Registered Investment Advisor (RIA) and Research Analyst (RA) with 12+ years of experience and investors' trust.

SEBI Registration
INA000016463 · INH000019503
2008
Founded — quant pioneers
12+ Yrs
Of investing experience
120+
Quant professionals
NSE '19
Institutional Member of the Year
The bigger problem we solve

Even financially literate investors get stuck here.

Lack of time & knowledge

Researching and analysing markets takes expertise most people don't have time for.

🧭

Where to invest, exactly?

Endless options, conflicting advice — and no clear, data-backed starting point.

⚖️

Building & managing a portfolio

Construction is just step one; ongoing management is where returns are made or lost.

Gulaq fills these gaps by simplifying your journey. Professionally managed, risk-based portfolios let you invest confidently — without getting lost in the nuances of the market.

Read Our Story →
Featured in

India is talking about us.

Be a part of the success story.

The Economic TimesThe Economic Times

Building Wealth: Long-term investing is key to unlocking huge potential returns

Markets can look like a shortcut to getting rich — but real wealth is built through patient, disciplined, long-term investing.

Read more
MoneycontrolMoneycontrol

Daily Voice | Bullish on these three sectors, avoiding IT & financials for now: Vivek Sharma, Estee Advisors

Estee Advisors’ Vivek Sharma shares where he sees opportunity across sectors — and which ones he’s steering clear of.

Read more
MintMint

smallcase & Gulaq partner to launch algorithm-based investment products for retail investors

Gulaq teams up with smallcase to bring factor-based, algorithmically-curated portfolios to India’s retail investors.

Read more
Investor stories

Creating a financially sustainable India.

★★★★★

Thanks to Gulaq for the returns I've made in just months with your portfolios. Definitely recommending it to everyone.

T
Tarun KhandelwalIndore
★★★★★

Love this product! So simple and low-cost — never felt so confident investing in the markets before.

R
Rishika MathurDelhi
★★★★★

An easy-to-use robo-advisory platform where I can invest and track everything. Very happy with my portfolio returns.

A
Arun AroraMumbai
★★★★★

The risk survey matched me to the right portfolio instantly. Investing has never felt this effortless.

S
Sneha KapoorPune
★★★★★

Monthly rebalancing means I don't have to track the market daily. Gulaq quietly does the heavy lifting.

V
Vikram NairBengaluru
★★★★★

Transparent, data-driven and simple. Exactly what a first-time investor like me needed.

M
Meera IyerChennai