A modern way of INVESTING

We'll automatically build, and seamlessly execute, a personalized investment plan to fit the life you dream about.

About Us

INVEST LIKE A NOBEL-AWARD-WINNING INVESTMENT STRATEGIST

.. in just a few clicks

For every individual, having access to a platform for doing an online mutual fund investment is just the beginning of the financial journey.

But, the real question is, what is the best pick for you? How to create your portfolio? and How often to re-balance it? No hassle, Gulaq is right here to solve your problems, so along with an easy and simple to use platform where research plays the key role, we will guide you through the complete investment cycle.

Wait! There’s more, we offer only direct mutual funds which means

  • ZERO Commission.
  • ZERO Fees.
  • ZERO Charges.
  • about-image

    The Gulaq Promise

    We live by these rules - We'll never break them

    team_foto
    Seamless Onboarding and Execution

    We cut out Paper and Jargon. We do everything digitally - from KYC to execution. Your experience with Gulaq will be simple, easy to understand, hassle-free and all-online.
    By the way – NO SALES CALLS.

    team_foto
    Quantitatively
    Optimized

    We are committed to use our decades of experience for your benefit. Profoundly researched mutual funds. Rooted recommendations. Market tested. Reliable advice for you from expert’s algorithms.

    team_foto
    Transparent
    and Fair

    No nasty surprises! No commissions, we sell only direct, zero commission mutual funds. Our incentives are always the same as yours. We always optimize your portfolio for the best returns.
    We have got you covered.

    team_foto
    Secure and
    Private

    Complete privacy and security of data. With the promise of never sharing your data with any third party for advertising, marketing or for any other reason without your consent.

    Get ‘Fun’ance

    Add fun in Finance through our creative articles, infographics, comic strips, videos, stories, etc. We share memes too.

    big-promo-image

    THE SECRET SAUCE IN GULAQ

    Gulaq is promoted by Estee Advisors.

    Estee Advisors Private Ltd is a quant-based investment management and execution and services provider. It is a SEBI-registered Portfolio Manager Service (PMS) provider and a registered broker-member with all the major Indian exchanges including NSE, BSE and MCX-SX.

    Estee Commands
    Significant share in NSE/BSE volumes, generating over 38,000 Cr* in turnover per day. With a Market Participation of 4% approx. in NSE and BSE.

    Talking about our Team
    With technology experience from Columbia, Wharton, Stanford, Chicago, London Business School, and IIT/IIM/ISB/IMT grads.

    * Data as of Nov 2018

    Latest From Blog

    Let's Learn Together

    Blog Image

    5 Things to consider whilst selecting a Mutual Fund Scheme

    Most of us fall into the trap stating that selecting a mutual fund scheme is next to buying an ice-cream with so many other options available.

    Read more
    Blog Image

    New Year in Paris, sponsored by your Smart Mutual Funds Investment

    Hey! There. Are you Kia OR Priti? New Year Plans in Shimla or Paris? Gulaq is being mysterious. Watch the video

    Watch now
    Blog Image

    Financial Life & Investment at 30? Folks! It’s time to wake-up

    You are rocking in your early 20s, you have just passed your university and congratulations! you have been placed in a corporate through campus placement.

    Read more