A modern way of INVESTING

We'll automatically build, and seamlessly execute, a personalized investment plan to fit the life you dream about.

About Us


.. in just a few clicks

For every individual, having access to a platform for doing an online mutual fund investment is just the beginning of the financial journey.

But, the real question is, what is the best pick for you? How to create your portfolio? and How often to re-balance it? No hassle, Gulaq is right here to solve your problems, so along with an easy and simple to use platform where research plays the key role, we will guide you through the complete investment cycle.

Wait! There’s more, we offer only direct mutual funds which means

  • ZERO Commission.
  • ZERO Fees.
  • ZERO Charges.
  • about-image

    The Gulaq Promise

    We live by these rules - We'll never break them

    Seamless Onboarding and Execution

    We cut out Paper and Jargon. We do everything digitally - from KYC to execution. Your experience with Gulaq will be simple, easy to understand, hassle-free and all-online.
    By the way – NO SALES CALLS.


    We are committed to use our decades of experience for your benefit. Profoundly researched mutual funds. Rooted recommendations. Market tested. Reliable advice for you from expert’s algorithms.

    and Fair

    No nasty surprises! No commissions, we sell only direct, zero commission mutual funds. Our incentives are always the same as yours. We always optimize your portfolio for the best returns.
    We have got you covered.

    Secure and

    Complete privacy and security of data. With the promise of never sharing your data with any third party for advertising, marketing or for any other reason without your consent.

    Get ‘Fun’ance

    Add fun in Finance through our creative articles, infographics, comic strips, videos, stories, etc. We share memes too.



    Gulaq is promoted by Estee Advisors.

    Estee Advisors Private Ltd is a quant-based investment management and execution and services provider. It is a SEBI-registered Portfolio Manager Service (PMS) provider and a registered broker-member with all the major Indian exchanges including NSE, BSE and MCX-SX.

    Estee Commands
    Significant share in NSE/BSE volumes, generating over 38,000 Cr* in turnover per day. With a Market Participation of 4% approx. in NSE and BSE.

    Talking about our Team
    With technology experience from Columbia, Wharton, Stanford, Chicago, London Business School, and IIT/IIM/ISB/IMT grads.

    * Data as of Nov 2018

    Latest From Blog

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