Empowering financially independent India to #InvestInMoments
We manage your tomorrow, so you live in the today.
Investing got easier. Understanding it didn't.
If you've ever found a ₹100 note in an old jeans pocket, you know the joy of saving. But what beats saving? Growing your money.
A decade ago, investing meant paperwork, bank visits and long queues. Digitisation solved that — today all you need is some disposable income and a smartphone to begin.
Yet findings show that even financially literate people hesitate to start, because the nuances of the market still feel daunting. That gap between wanting to invest and knowing how is exactly what Gulaq closes.
Welcome to the world of quant investing — #NayeZamaneKiInvestment.
A group of quants on a mission.
Gulaq solves the bigger spectrum of the problem.
We're a group of passionate IITians, entrepreneurs and quant experts with deep expertise in finance & technology — on a mission to accelerate India's transition to new-age investing.
Get secure, easy access to algorithmically curated investment portfolios, built around your individual goals and your risk appetite. No guesswork. No sentiment. Just disciplined, data-driven decisions.
From a quant idea to India's wealth partner.
The beginning
Estee Advisors is founded — the very year SEBI permitted algorithmic trading in India. A pioneer in quant-based investing is born.
Proving the thesis
The I-Alpha strategy launches, set out to prove that systematic, computer-based investing can consistently outperform human portfolio managers.
Gulaq is born
Estee launches Gulaq as its retail advisory arm — bringing institutional-grade quant investing to everyday Indian investors.
Quant for every Indian
130+ factors, monthly rebalancing and 120+ quant professionals — simplifying investing for retail India.
While we manage your tomorrow, you live in the today.
Walk in nature, cook pasta on a Sunday, take the dog out, read a good book, make time for family. Do all that and more — because Gulaq cares. We'll manage the rest.
Quick. Simple. Modern.
Quick
Ready-to-go portfolios. No paperwork, no queues — just a smartphone and some disposable income to begin.
Simple
We save you the time and effort of researching the market. You simply invest, track, and get on with life.
Modern
Algorithmically curated, quant-driven investing — built for #NayeZamaneKiInvestment.
Start your quant-investing journey.
Leave your email and our team will help you find the right portfolio for your goals and risk appetite.