Investing the easy way

  • Optimize your Mutual Fund portfolio
  • Save 10000 by tax harvesting
  • Factors in Taxation and Exit Loads


Number of users

100 Cr

Worth of Investment Optimized

45 Cr

Current Portfolio Value in 10 Years

65 Cr

Optimized Portfolio Values in 10 Years


Personalized Advice

  • Personalized advice on your risk profile.

Hassle Free

  • Get advice on your entire MF portfolio in 2 simple steps (Risk Profile selection and CAMS upload)

Superior Performance

  • Dynamic asset allocation based on the market situation.
  • Elimination of low-performing funds.
  • Factoring in Exit Load.

Tax Optimized

  • You can save Rs.10,000 every year by tax harvesting.
  • We take care of Short-Term and Long-Term taxes.


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Gulaq is promoted by Estee Advisors.

Estee Advisors Private Ltd is a quant-based investment management and execution and services provider. It is a SEBI-registered Portfolio Manager Service (PMS) provider and a registered broker-member with all the major Indian exchanges including NSE, BSE and MCX-SX.

Estee Commands
Significant share in NSE/BSE volumes, generating over 58,864.01 Cr* in turnover per day. With a Market Participation of 5.14% approx. in NSE and BSE.

Talking about our Team
With technology experience from Columbia, Wharton, Stanford, Chicago, London Business School, and IIT/IIM/ISB/IMT grads.

* Data as of May 2019

Customer Testimonials

Thanks to Gulaq for the 53% returns I have made in just 8 months with your portfolios. Definitely recommending it to everyone.
Tarun Khandelwal
Love this product! So simple and low-cost…never felt so confident investing in markets before!

Rishika Mathur


An easy to use robo-advisory platform, from where I can invest and track my investments. Very happy with the Gear 4 portfolio returns.

Arun Arora


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